As most of my readers know, a couple of months ago I started my own 'salsa practice'. Teaching group salsa lessons is a fun and rewarding activity, but if you do not have students willing to drop $10 to take a lesson from you then you are out of luck.
To build up your clientele you need to be a good instructor and you need to practice good marketing! Marketing salsa can be hard task due to it being a niche and utilizing mainstream advertising tactics can be a waste of time and money. During our research of marketing methods used by other salsa groups I came across this very attractive salsera who's image is pasted all over the a site called learnsalsa. As you can see in the image she is showing off her 'assets' giving visitors (primarily men) the impressions that if you learn salsa you will meet and dance with hot and sexy women. While their is some truth in this message this tactic reminds me of beer commercials where young 18 year old girls running on the beach in their two piece bathing suits.
So Marques are you against using sex to sell salsa? Course not! I just find it amusing. For the average joe looking to meet women this is a great tactic. As for the serious dancer looking to improve their skills, some will roll their eyes and continue searching for a salsa group that advertises themselves as serious professionals.
Monday, October 22, 2007
Sex sells even for salsa!
